Saturday, 25 October 2014

Blogging 101

There’s a new breed of fashion icons gracing the world, and they are not the common day celebrities we used to. Fashion blogging has taken both the internet and fashion world by storm, allowing anyone to document their own unique style online. As a fashion blogger myself, I have learnt a few tips and tricks to help anyone get their foot into the industry & have selected my top tips to share with you & hopefully inspire some new bloggers!

-          Blogging is not a one man ship, I work from various social media accounts to promote and interact with other bloggers. My top choices are Instagram, allowing you to promote recent blog posts and post daily pictures of what you’re doing, Twitter, which allows you to build up strong bonds with companies and bloggers a like and lastly, Bloglovin which provides a platform to view all your top blogs at once!

-          Interaction. Many bloggers complain about the lack of comments on their posts & I have to agree, getting a comment on a blog post you’re really proud is such a confidence boost & has also lead to me discover some amazing blogs through it!

-          Carry a notebook at all times. Inspiration comes to me at the most random times, in Morrison’s, on the bus to university and sometimes writing it on your phone won’t always mean you’ll remember it! I carry round a little notebook constantly, for random outfit inspiration to new blog content I’ve thought of.

When I started blogging, I only thought I would post outfit posts. But there are so many topics you can cover as a blogger, my personal favourite being: wish lists (pick your top items from a shop such as ASOS), haul posts (share your ill-gotten gains with your readers & then maybe you won’t feel as bad…), favourite bloggers (who’s inspiring you this month?) and of course, posts on hair & beauty work perfectly if you also have a passion for them too.

This was a piece I wrote my university paper but I thought I'd share it with you guys as it took me a lot of courage to start my own blog so I'd love to know I'd maybe helped inspire others to make their own too :-)

If you have any questions, comment, tweet me @lockettspockets or even comment on an Instagram photo @lockettspockets

Elena x  


  1. Great tips! It amazes me how many views, followers and comments some beauty and fashion bloggers get. I think you're right about interacting with other bloggers and about social media. I realised my interactivity with other fashion bloggers could stand some improvement. While I have had 168,000 views on my blog and over 118,000 and views on my Youtube I still only have 48 followers on Blogger, 144 followers on YouTube and around 643 followers on Twitter (it fluctuates). I do try to comment on other people's blogs because I know that works. I very often follow bloggers who comment on my blog. I'm not on Facebook or Instagram but I do follow you on your Twitter @lockettspockets (my Twitter is @Panty_Buns ) and recently added the link to your blog here to the front of my blog at at Thanks for the tip about Bloglovin. I may get around to it eventually. I have been thanking my commenters with links to their blogs in the subsequent posts I do - but I've only averaged about one post per month. I love your blog.

  2. Very good tips! If I'm out and get inspired I just write down whatever on my phone! x

  3. Love these tips! I really need to invest in a good notepad, i'm forever scrounging around in my bag for bits of paper to jot my ideas down on :).

    Laura x

    Fashion Found Me // UK Fashion & Personal Style Blog